View the web site: www.capjets.com
CapJet, a Houston based charter airline group specializing in both corporate air charter and aircraft consulting and management, has faced growing competition for a number of years. As the demand for charter services has risen, many charter firms have turned to the Web for attracting and informing potential customers about their offerings. Many of these web design sites range from very basic to heavily over produced. CapJet sought a web design site that appealed to its target audience of Houston, TX corporate professionals. The site needed to cleanly execute their message and services, while using Search Engine Optimization to capture as much traffic as possible.
Their goals were very specific:
- Provide an online air charter quote
- Provide information on charter services
- Describe their air charter consulting & management services
- Display a streaming video on CapJet's services
- Incorporate a design that exemplified CapJet's professional attention to service & detail
- All major Search Engines must be able to find their Web Site through Search Engine Optimization
- Incorporate some form of Web Animation suitable for this Web Site Design
Rockport designed, developed and deployed a highly professional Web Site Design that appeals directly to corporate professionals seeking safe, convenient and first-rate air charter services. The no nonsense Web Site Design showcases CapJet's professionalism and quality without "getting in the way" of the information.
CapJet was keen to promote themselves not only as an air charter firm but also as a leader in air charter consulting and management. Companies and individuals seeking a specialist, who can oversee maintenance or give advice of upgrades and repairs, will find CapJet via the web through Search Engine Optimization & Search Engine Marketing and have instant mechanisms for contact and quotes.
In addition, Rockport developed specific content (text & images) for the site using the online marketing creative writing services of our creative writer. The combination of this highly specific Web Site content and professional Web Site design appeal directly to people seeking these services via all major search engines and also enhance relevancy of the site to certain key phrases and terms through proper Search Engine Optimization. |
