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CASE STUDY: Thunderbird Airways, Inc.


View the web site: www.thunderbirdairways.com


Thunderbird Airways has been a leading figure in charter airline marketing for many decades. Their customer base draws from corporate executives traveling both for business and pleasure. In the past, their business has spread almost exclusively through word-of-mouth and referrals. And while business has been steady, they seek to increase their customer base. Rockport was determined to develop a self-sustaining marketing Web site that would inform customers about Thunderbird's services and draw in new customers searching for chartered airline services in the Houston area.

Web Site Design & Branding
Rockport's branding staff has worked with numerous companies over the years, including American Airlines. Our staff presented multiple design concepts that would appeal directly to Thunderbird's customer base and encourage them to contact the company for more information. This design process is critically important, as it is "a window" on Thunderbird's operation for customers coming in through the Internet. The site was also designed using Flash animation technology to convey a feeling of motion and energy.

Thunderbird Airways website
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