View the web site: www.usminc.com
USM Inc, a complete engineering, design and manufacturing facility, has been designing and fabricating custom scale models, operation and maintenance training aids/devices, test models, custom machining, mockups, and prototypes for forty-seven years. In order to increase their revenue by bringing in more qualified customers via their current Web site, USM Inc. engaged Rockport Solutions for online marketing services designed to achieve this goal. Specifically, USM Inc. indicated they wished to increase work for the FDP machine molding system among other services.
Rockport then began the process of rebuilding the USM site by presenting three entirely new design concepts and site structures. Using the existing content from the USM site, Rockport created a wholly new online marketing environment for USM's operations.
Web Site Design & Branding
Rockport's branding staff, having worked with numerous companies over the years including NuFlo, Varco, FMC and Cooper Cameron, presented multiple design concepts that appealed directly to USM's customer base by encouraging them to contact the company for more information. This design process is critically important, as it is "a window" on USM's operations for customers coming in through the Internet. A shoddy, or less than professional, Web site experience can result in a similar perception of the company itself.
Search Engine Optimization
Rockport performed SEO (search engine optimization) on the new Web site to allow for high visibility in all major search engines. This allows customers searching for certain services (machining, models, demo models, etc.) to be presented with USM Inc.'s Web site at an optimum position inside search engines such as Google and Yahoo. The first step was to perform a thorough analysis of all critical and relevant Keywords and to run a baseline report of related sites and competitors within all major engines. This keyword analysis determined the very best words, phrases and descriptions to attract customers to USM Inc.'s site. In addition, Rockport performed Content Optimization on this site, allowing it to be spidered (indexed) by all major search engines. |
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