View the web site: www.stthom.edu/bschool
Colleges and Universities have been competing for online space for years and now amongst numerous "online universities" and institutions but the reality is that many traditional organizations are being lost in the shuffle on the Search Engines. Purely "online educational" companies are grabbing the top spots in the major engines due to their various aggressive online search engine marketing campaigns and the more traditional, proven institutions are finding it harder and harder to compete. The University of St. Thomas has been trying to promote its School of Business and its Masters in International Business program to people utilizing the Internet and the Search Engines to research various possible organizations. The general terminology and phrasing people would use to search the net for education services matching UST was getting lost in the general mix. This provided the perfect opportunity for Search Engine Optimization and Search Engine Marketing by Rockport Solutions.
UST engaged with Rockport Solutions to use search engine optimization with its School of Business Web Site Design and increase the relevancy of the information in relation to people searching the Internet for related education opportunities. For Rockport, this included keyword analysis and research, designed to organically determine what people were specifically searching for and then search engine optimize the content and underlying content of the code. The combination of these services gives UST the very best chance of increasing its rankings and relevancy within all major search engines through proper Search Engine Optimization and Search Engine Marketing. |
