CASE STUDY: Varco International, Inc.

A global manufacturer and provider of high-performance oilfield equipment and services, Varco International was using a two-year-old Web site to deliver information to its worldwide customer base. The largely static site proved to be very maintenance intensive, making Web site design changes few and far between. While Varco was proud of its diverse product and brand base, it still needed a common "platform" through which customers could acquire information. Additionally, Varco sought to unite its offline marketing programs with online capabilities.

CMS Design Templates
Initially, Rockport recommended Varco use a Content Management Solution (CMS) to control and maintain its new public Web site. Rockport then created a series of new Web site design concepts and presented these to Varco for evaluation. All of the Web design concepts maintained a balance between CMS functionality and the professional elegance of custom Web site design. Rockport's experience allows us to create site designs that remove the need for compromise between design and implementation. Rockport used its secure extranet to allow Varco staff to view and discuss the custom Web design concepts and finally choose the right design for their new Web site.

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