View the web site: www.houstonzoo.org
The focus of this project was to provide the Houston Zoo with a complete spectrum of SEO (Search Engine Optimization) modifications for their recent, CMS (Content Management System) based, public Web site. The new Houston Zoo site allows for the efficient and dynamic publication of Web-related content with a minimum effort as compared to traditional methods. Current and potential Zoo members and visitors can freely explore a wealth of facilities and program information. The next logical step in the public web process was to supplement and augment the Houston Zoo Web Site with an excellent set of SEO tools and modifications. These tasks provided the critical component that allows the major search engines to better "spider" the Houston Zoo site and substantially increase its chances of being in the top listings. As resident Houstonians and visitors have a plethora of family leisure activities to choose from, the Zoo needed to take advantage of this very powerful method of planning and information gathering.
The Zoo's foresight of employing a robust CMS tool will prove to be a good decision in regards to efficiency planning and site management. New content can be added and previous content modified in a fraction of the time traditional sites mandated. However, most, if not all, CMS products have not yet advanced to the stage of being SEO-friendly. Essentially, a CMS based site lives in a database but engines such as Google and Yahoo need to have special parameters defined in order to thoroughly "spider" or crawl through a site. This process of "spidering" is how Google and Yahoo determine the overall relevancy of a site's content to a person's search query. The better a site can be "spidered," the better it can be searched by a search engine.
Our thorough understanding of CMS products allowed Rockport to suggest and implement a series of SEO-related tasks, which have had a positive effect on the site's accessibility via major search engines. |
